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WHAT IS THE MISSION?
AASCUBS
affinity group aims to facilitate networking among American Association
of State Colleges & Universities business schools to advance the
mission of AASCU. The mission of AASCU includes the realm of operations spanning
student ‘access’ to student ‘success.’
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EXECUTIVE COMMITTEE
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Chair
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Niranjan
Pati
Indiana
University Kokomo
npati@iuk.edu
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Vice
Chair
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[open]
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Director
of
Networking
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Marcia
Sakai
University
of Hawaii at Hilo
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Director
of
Relationship Building
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Jessica
Bailey
Winston-Salem
State University
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Director
of
Communication
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Karen Dill Bowerman
California
State University,
San Bernardino
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Director
of
Knowledge Building
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Keith
Womer
University
of Missouri, St. Louis
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Director of Program
Enhancement and
Value Creation
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Allen
Morton
Western
Connecticut State University
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Director
of Visibility
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Mary
Ellen Zuckerman
State
University of New York - Geneseo
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Director
at-Large
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Scott
Johnson
Minnesota
State University Mankato
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YOU ARE INVITED
Wednesday, February 6, 2008 in San Antonio
at the Deans Conference
1 p.m. to 3 p.m.
Join an informative Affinity Group networking
session with other State Universities
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MEMO FROM
THE CHAIR
Dear
Colleagues,
Welcome
to another edition of Biz Beat—the
e-newsletter of the AASCU Business School Deans Affinity Group hosted under
the auspices of the AACSB International.
There are
a couple of weeks left to congregate in San Antonio for the Deans
Conference. On behalf of the
Steering Committee of the AASCU affinity group (http://www.aacsb.edu/members/communities/affinitygroups/AASCU.asp),
I invite you to attend a very informative and exciting session we have
planned for you on February 6th
from 1 – 3:15 p.m. at the Deans Conference venue. Mr.
Chuck Reed, Vice President, Client Services, Stamat, Inc. will present
some of the current trends in AASCU group of institutions (http://www.aacsb.edu/members/communities/affinitygroups/AASCU-AACSB-roster.pdf)
. His presentation will explore how today’s
rapidly changing marketplace will impact colleges’ and universities’
ability to recruit students. It will examine the major demographic and
social characteristics of tomorrow’s students and review how their
educational needs and expectations are evolving. The presentation will also
outline the college-choice characteristics of most interest to these
students, pinpoint the majors most in demand, and highlight the recruiting
and marketing strategies—including technology and the Internet—to which
students are most likely to respond.
Mr. Reed will take a look at the changing role—and expectations—of
donors. The presentation will conclude with a quick review of how changes
in the marketplace and academia have impacted leadership and management in
higher education. The presentation
will be for 1 hour with a follow-up Q&A for 15 minutes. Next, Dr. Dan LeClair, Vice President and Chief Knowledge Officer
will present a few interesting piece of data tailored for AASCU schools
based upon the inputs AACSB International’s membership provides every year.
I am positive, after enjoying both the presentations discussed
above, you could hardly wait to attend the affinity group’s presentation at
the International Conference and Annual Meeting scheduled for April 13 in Hawaii. There, Dr. Rose Tseng, Chancellor, University of Hawaii,
Hilo who is
an authority on workforce development will address the affinity group on
some of the issues, challenges, and opportunities in developing our
contemporary workforce. Dr. LeClair
will follow Dr. Tseng to present a few data relevant to our 430 plus AASCU
institutions.
As you can surmise, the steering committee has worked hard to
gather thought leaders to add value to your attendance at the above
conferences. As State universities
and colleges operate in a highly competitive fiscal environment, knowing
the trends relevant to us, in addition to general trends, would benefit us
immensely in terms of planning our activities and identifying our
priorities. If you have not done already, I urge that you subscribe to the
AASCU listserv (http://list.aacsb.edu/read/all_forums/
) to receive messages and
updates. Please feel free to forward
the message to anyone you feel we might have missed.
I look
forward to greeting you in San
Antonio soon.
Cordially,
Niranjan
Pati, Chair
AASCU
Business Deans Affinity Group
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ADVISORY
BOARDS: One Key to Building Relationships
Because the advisory board is not a new concept,
there is a tendency to assume that all quality business schools have them
and utilize them for professional guidance, networking, and extra
funding. Over the past decade,
professional and scholarly meetings have provided valuable information on
forming effective boards, maximizing the benefits of existing boards, and
raising the standards of membership.
Yet some schools continue to struggle with boards that have grown
stagnant, are failing to provide the level of assistance desired, or have
never blossomed into the mutually beneficial relationships that both
academia and businesses are seeking.
How does a school tackle the challenge of revitalizing a
less-than-perfect advisory board with the goal of building stronger
relationships with the business community?
Non-Attendance at Meetings
Because high-powered executives are desirable for
advisory boards, it is not unusual to have individuals listed as members
who are rarely, if ever, seen at meetings.
Whether non-attendance is attributable to busier schedules, waning
interest, or routine time conflicts, there are usually a few individuals
who simply do not attend and/or are not active. Often, these individuals simply write a
check each year and have no active involvement with the school; sometimes,
they do not even send a check. Such
individuals should be invited to join the ranks of advisory board emeriti, former members who have “graduated” to
an elite status. Though they will
continue to be notified of meetings and other activities, this new status
provides a mechanism by which they can gracefully withdraw from the
advisory board. Because they are
not being asked to step down, but are being invited to step up to a group
with a more elevated status, inactive members can reduce their commitments without
any negative connotations. Recognition
can be made of the service of these persons, like small plagues or
certificates. The goodwill generated
by such recognition can result in continued financial support.
Sourcing New Members
Never overlook an opportunity to solicit new members
to your advisory board. In
day-to-day interactions, be vigilant of people who can make positive
contributions to the advisory board and extend invitations to them. Whenever someone steps down from the
board or steps up to emeritus status, s/he should be asked to recommend a
replacement for the vacated spot on the board. Also, keep in mind that, unless
prohibited in the by-laws, a board should be ready to expand to include
additional good people. The
university’s governing boards and affiliates are often good sources of
leads.
Site Visits
Once business leaders have joined the advisory board,
arrange for a representative of the school (if not the dean, then a
professor) to visit their business sites.
These visits can prove invaluable for the development of student
internships, faculty consulting, exchanges of technology, and other
valuable interactions that strengthen the relationship between the school
and the business. The visit itself
is likely to spur conversations that reveal underlying needs, aspirations,
and possible synergies that will can
be nurtured.
It is
safe to conclude that the advisory board should not be taken for
granted. The board, when handled
carefully, can be the key to strong relationships between your school and
the local business community.
Jessica Bailey
Winston-Salem State University
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JOINING AASCUBS PROVIDES VALUE
- Network
and discuss issues that we have in common in both formal and informal
settings
- Enjoy
professional and personal support networks for member deans
- Attend
informative programs at the Annual AACSB International Conference and
at least one additional AACSB workshop or seminar every year
- Participate
in the sharing of best practices and information exchange concerning
program enhancement and resource development
- Receive
periodic newsletter to which you may contribute
- Establish
more effective channels of communication between AACSB International
and academic and professional staff of AASCU/AACSB member institutions
HOW DO I JOIN AASCUBS?
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Go
to the website and register for membership in the affinity group -
FREE.
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Individuals holding Dean or equivalent status at
institutions that are concurrent members of the AASCU and AACSB
International are automatically eligible for membership in the AASCU
affinity group. AASCU member institutions are listed here.
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