THE COLLEGE COMMUNIQUÉ - Dean's update to the community
College of
Business and Public Administration
California State University, San Bernardino
October 2007
Friends,
Campus closures from fierce fires of Southern California have been
fueled by winds of amazing ferocity. Our best wishes are with the
faculty and staff who have lost their homes. Our beautiful campus
has been the depository for much soot from the mountains we adjoin, and
many tall, stately trees are gone. These are times when we realize
more profoundly than ever that we are indeed family - we are there to
support each other.
Best
wishes,
Karen Dill Bowerman,
Dean
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CITY OF CORONA MPA: The Department of Public
Administration is providing an in-house graduate degree, the MPA, for about 30
students of the City of Corona. Prerequisites are underway now,
and the program completion date for the cohort is scheduled for Fall 2009. The
MPA or MBA can be offered on a site in a just 6 quarters; the cohort can
determine whether to skip summer and the format by which prerequisites
are met for individuals with varying undergraduate degrees. YANG'S BEST PAPER: Dr. Taewon
Yang, Associate Professor of Finance, won the 2007 Martello Award for
the Best Practitioner Paper for his work entitled "Merger Deal Structure
and Investment Insights" that appeared in the Journal of Alternative
Investments. This Best Paper recognition also carried a $2500 cash
award.
Exceeding College Excellence Fund Goals: Don Baker,
former president and COO of Stater Bros.
Markets, brought the College "over the top" of
the College Excellence Expendable Fund goal with
proceeds from the Arrowhead Distinguished
Executive Officer luncheon in his honor. The original
goal of $200,000 was underway with pledges and
contributions of about $90,000, and with the
addition of $160,000 from special proceeds, we
shall remain competitive in attracting the
national's leading business and public
administration professors. In
addition, scholarships in Don Baker's name were
funded for deserving students from Arrowhead
proceeds. If your organization is
interested in supporting this year's College
Excellence Fund, please contact the dean at
(909) 537-5700.
Dr. Clifford Young,
Professor of Public Administration, is working
on the
Innovation and Policy Analysis project
funded by the Army Research Laboratory ($1.1M).
This projects seeks to assist the Department of
Defense to find ways to enhance actionable
intelligence in the battlefield. Currently
warfighters are frequently deprived of some
useful existing data because of problems with
classification, excessive concerns about
information assurance, lack of inoperability of
communication systems, and challenges in fusing
data from multiple sources.
SMALL BUSINESS
CONSULTING:
Bill Donohoo, faculty
in the Management Department, but also an
experienced entrepreneur and business executive,
is recruiting companies to give real-world
problems that our students can help solve. He meets with
the business to develop the scope of services
and then assigns a 4-6 person student team.
At the end of the quarter, students give a
presentation to management, and present a final
report that includes a solution implementation
plan. Through the course, Management
515, Bill Donohoo aims to put students to work
in a vast array of I.E. businesses. If
your business would like to discuss
participation, please call the Management
Department at (909) 537-5731.
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2007-08 Executive-in-Residence
is D. Linn Wiley, currently Vice
President of the Board of Directors of Citizens Business
Bank. Linn Wiley earned his MBA in the CSU
system, and then completed Harvard's Graduate
School of Credit and Financial Management where
he received the Executive Award for best
Management Study Report. He served as
President and CEO of CVB Financial Corp. and
Citizens Business Bank from 1991 to August 2006.
Citizens Business Bank is the 11th largest
commercial bank in California and the largest
bank headquartered in the Inland Empire, with 39
offices and over $6B in assets. On
November 29 he will present a series of
discussions to students and faculty on the
importance of student writing. During the
winter quarter, he will be a presence on campus,
discussing a variety of topics ranging from
professionalism to the importance of accounting
for non-accounting students.
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Dr.
Audrey Mathews was elected to the prestigious
National Academy of Public Administration (NAPA)
as a Fellow-Elect. Her introduction to the
Academy will take place during its 40th
anniversary 2007 fall meeting this November in
Washington, D.C., after which she will become a
Fellow of the Academy. "The Academy is involved
in the most important and complex public
governance issues that public administrators
face" according to her letter of appointment
from its Board of Directors
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MEET THE FIRMS:
CSUSB's 25th Annual "Meet the Firms" on October 10 from 6 to 9
p.m. here on campus was a success, thanks to the 25 firms that were
represented by partners and recent CSUSB alumni. Miel Rey is
President of Beta Alpha Psi, and
Christopher Flores is President of the Accounting Association; both
students are graduating seniors this academic year. Undergraduate
and graduate accounting students were present, joined by a few students
from majors other than business who are obtaining a
certificate in accounting in order to sit for the CPA exam.
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WELCOME,
NEW FACULTY: The Department of Accounting and Finance
welcomes
Dr. Rafiqul Bhuyan
(left) as Associate Professor of Finance.
He has served at CSU Sacramento, Midwestern
State University in Texas , Thompson Rivers
University in Canada and Concordia University in
Montreal where he earned his PhD in financial
economics. He holds two masters degrees,
and is a very prolific writer.
In addition, the Department
of Public Administration welcomes
Dr.
Anna Ni as Assistant Professor.
She earned the PhD earlier this year from the
Maxwell School of Citizenship and Public
Affairs, Syracuse University. Combining
her expertise in Information Assurance with
Public Administration, her dissertation was
"Managing Information Technologies in State and
Local Governments." Forthcoming
scholarly articles are already scheduled.
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Information Assurance curriculum in our Information & Decision Science Department has been certified as mapping 100% to the Committee on Natural Security Systems (CNSS) National Standards 4011 and 4012. In Boston, faculty members Drs. Tony Coulson, Jake Zhu, Walt Stewart and the dean received the official CNSS certificate at the Awards Ceremony of the 11th Colloquium for Information Systems Security Education. The next step in the full certification process is establishment of a center on information assurance that will further integration in the curriculum from multiple teaching areas.
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THE MEANING OF AN INTERNSHIP:
Audrey Cabrales
is now a brand research strategist
at Wilkin Guge Marketing in Claremont. She recently told her
internship story to the dean, who said "this is the potential of an
internship that everyone should hear." Audrey said: "I was
able to learn so much, be effective in my contributions, and get some
real hands-on training. Wilkin Guge ... has a full integrated
brand strategy program, so I was able to see how all the components of
marketing, research, PR, media, web, interactive, creative, and
strategic branding all work together. I was assigned to the market
research department and worked under the Director of Marketing, Greg
Timpany, who is also a CSUSB graduate. I participated in many projects
such as creating useful industry intelligence research papers, proposal
meetings and brain storming sessions, designing surveys, interpreting
the data, and researching leads for new business. It was a great
opportunity to discover which part of marketing I really enjoyed and
excelled in. Receiving an internship at a marketing firm allowed
me to use and apply just about all I have learned in the field of
marketing. Consumer behavior and demographic concepts I learned
about in my consumer behavior courses were used daily. The
concepts of target market segment, Interactive and Multichannel
Marketing, advertising, sales promotions, and public relations were all
extremely relevant.
"The biggest lesson I learned, that I could not have learned in the
classroom, was to take risks. Stepping up to the plate by facing
industry experts and executives and participating in new business
presentations was intimidating. I never could have learned or
prepared for that feeling until I experienced it. The risk of
saying I can do that, even when you're not sure you can.
An internship allows you the opportunity to apply what you have learned
in the real world and see if it works. I have loved watching my skills
and concepts from school being useful in daily work tasks. To see
those around you saying and applying things you have heard about from
the classroom is exciting. It makes all the principles more real.
"I had an amazing experience through this internship. I gained
confidence, increased my qualifications, networked with amazing people,
built relationships, and learned the importance of being a team player.
I have found my niche in marketing research and new business
development. The best part about this story is that I was able to
make such an impression that Gail Guge and Wilkin Guge Marketing decided
to hire me. I am honored to be their Brand Research Specialist,
and am excited about the opportunity to share and offer our uncommon
marketing strategy to companies throughout the Inland Empire."
For information on College of Business & Public Administration
internships, please contact our staff coordinator, Angie Webb at
abecerri@csusb.edu.
Internships are not part-time jobs; they award meaningful academic
credit for the work done.
“The Business Alliance serves a strategic
alliance to help link CSUSB’s
CATCHING UP ON MEMBERS: Business Alliance member Becky Estrella, formerly Southern California Gas Company's Public Affairs Manager - San Bernardino District, has been appointed to manage the Gas Company's Energy Efficiency Partnership with the City of Palm Desert. Ms. Estrella is a '97 CSUSB graduate with a concentration in Marketing.
Faculty representatives to the Board of Directors are Drs. Tony Coulson and Eric Newman. Two levels of corporate membership are available. Please join! For further information, please contact the dean at (909) 537-5700.
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Coyote Business Alliance Members Citizens Business Bank Columbia Steel, Inc. Enterprise Funding Corporation Enterprise Ren-A-Car McGladrey & Pullen, LLP Penske Honda of Ontario SMG Ontario Convention Center Soren McAdam, Christenson, LLP Target UPS Associate Member Board of Equilization |
Business Alliance
Members Ameriprise Financial Services Arrowhead Credit Union Downs Energy Eadie & Payne, LLP George H. Schnarre Inc. Real Estatee Los Angeles Better Business Bureau Parke-Guptill and Company, LLP Press Enterprise San Bernardino Convention and Visitors Bureau Security Bank of California Sempra Energy, the Gas Company Springboard Nonprofit Consumer Credit Management Stater Bros. Markets |
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