5500 University Parkway, San Bernardino, CA 92407-2397 •  (909) 537-5700

April 2008

Karen Dill Bowerman, Dean

Dear Colleagues and Friends, Faculty, students, and community supporters gathered to identify what it is that is most unique about CSUSB's College of Business and Public Administration. They identified that most importantly: WE GRADUATE COMMUNITY LEADERS. So it will come as no surprise that we shall highlight this topic at every opportunity. There are many things that we do in providing undergraduate and graduate education in business and public administration, but most important is that our grads are tomorrow's workforce, enabling stronger economies. We encourage employers to think first about hiring our well-prepared graduates rather than recruiting from afar so that our graduates do not think they have to move out of the region for top jobs. It's to the advantage of all. ~KDB

ARROWHEAD DISTINGUISHED EXECUTIVE OFFICER ~ You are cordially invited to attend the May 9, 2008 black tie dinner honoring Dev GnanaDev, M.D. Dr. GnanaDev is a graduate of CSUSB’s College of Business and Public Administration, having earned the MBA in 2001 in our first MBA for Executives program, at the same time that he was serving as President-Elect of the San Bernardino County Medical Society. He is Medical Director of the Arrowhead Regional Medical Center in Colton and President-Elect of the California Medical Association. Mark Uffer, County Administrative Officer, will emcee the event. Registration is at 6:30 p.m. with dinner and awards beginning at 7 p.m. Tickets for the fundraiser event are $100, and sponsorships are available. For further information, call (909) 537-7295.  Held annually since 1990, the Arrowhead Distinguished Executive Officer event has become the premier award recognition for executives in the region, attracting business and governmental leaders from throughout Southern California. Prior honorees are Jack H. Brown, Ralph and Goldy Lewis, Martin Matich whose memory we shall honor on May 9, Nicholas Coussoulis, Glenda Bayless, Neal Baker, Evlyn Wilcox, Larry Sharp, William Leonard, D. Linn Wiley, Bob Kain, Donald Driftmier, Bruce Varner, Candace Hunter Wiest, George H. Schnarre, and Don Baker.

Dr. Dev GnanaDev 2008 Arrowhead Distinguished Executive

Inaugural Food Industry Entrepreneurs Hall of Fame

Jack H. Brown was the inaugural inductee into the College's Food Industry Entrepreneurs Hall of Fame on April 11.  The Hall of Fame was developed by our Inland Empire Center for Entrepreneurship (IECE) to celebrate the pioneers of an industry with deep roots and history in Southern California. Jack Brown, Chairman and CEO of Stater Bros. Markets, is shown in the top photo with emcee Mayor Pat Morris. Mike Stull (bottom photo), IECE Director, said that each year, an entrepreneur that changed the face of the food industry will be inducted. Beyond honoring visionary entrepreneurs, the Food Industry Entrepreneurs Hall of Fame will serve as a source of information and case studies for use in classrooms, and successful role models for current and future students and faculty at CSUSB. Brown’s accomplishments are well documented as a visionary leader in southern California's food industry. Under his direction over the last 27 years, Stater Bros. Markets has grown from a small regional chain to a corporation with 164 locations, 19,000 employees and annual sales in excess of $3.7 billion. The company is one of the largest privately owned supermarket chains in the U.S. and was voted America’s Retailer of the Year in 2001 and 2004. A native of San Bernardino, Brown began his supermarket career as a box boy at Berk’s Market Spot in San Bernardino at age thirteen. His career of more than 50 years of service to the food industry has resulted in accomplishments that include the 2007 opening of Stater Bros. new 2.1 million square feet corporate offices and Norton distribution center.  The all-under-one-roof distribution center utilizes energy-saving features such as 1,000 skylights in the dry distribution center.  Stater Bros. Markets is the largest employer in San Bernardino and Riverside counties.

We have been designated as a National Center of Academic Excellence in Information Assurance Education for academic years 2008-2013. This recognition, given by the Department of Homeland Security and the National Security Agency, places CSUSB among only four universities in California with this national distinction.  Official letters of notification are being sent to the Governor, Members of Congress, and appropriate Congressional Committees.  A ceremony will be held at an awards dinner on Wednesday, 4 June 2008 during the annual conference of the Colloquium for Information Systems Security Education held in Dallas. Shown here is Dr. Tony Coulson of the Information & Decision Sciences Department who gave oversight to this important two-year process.

Leonard UTC Director John Wu

John Wu has been named Director of the WILLIAM & BARBARA LEONARD UNIVERSITY TRANSPORTATION CENTER and Professor of Information & Decision Sciences. He takes over as Center Director for Norm King, the former executive director of San Bernardino Associated Governments where he oversaw numerous major transportation projects. With a strong background in international business, operational efficiency and supply chain management, Dr. Wu joins CSUSB from Cal State Monterey Bay, where he was professor of operations management and marketing since 2002. He previously taught at Whittier College and Penn State for 12 years. He recently served as resident director in China for the CSU International Programs. Wu received his doctorate in logistics from the Pennsylvania State University and a master’s degree in international management from the University of Texas. He also has undergraduate and graduate degrees in transportation and communication management from National Cheng Kung University in Taiwan. Dr. Wu is at (909) 537-5036.

The Board of Business Alliance approved a new mission statement this month: The mission of Business Alliance is to develop and facilitate a partnership between the Inland Empire business community and the College of Business and Public Administration. Its purpose is to provide private and public enterprises and entrepreneurs with direct access to the College's vast resources for their growth and development, leading to a more vibrant regional economy.

article from USA Today Jan 7, 2008

USA Today wrote: "The days when students had to trek across campus to get professors' help during office hours may go away. 'There is a tremendous advantage … especially when it expands on the potential for learning and allows students to access materials in different ways,' says Jillian Kinzie, associate director of the National Survey of Student Engagement. The annual survey has found that using information technology correlates with higher student-faculty interaction and is strongly associated with other measures of student engagement. ... Richard Lillie, assistant professor of accounting at California State University, San Bernardino, offers virtual office hours via Skype, a free program that allows users to make computer-to-computer phone calls. Lillie requires students to own a headset or microphone and a webcam. 'It's a one-on-one video call,' he says. 'Even though we're using technology, we can talk and work with each other as if we're sitting in the same office.' Lillie also uses SightSpeed, a video conferencing program, to record three-minute videos discussing students' work, which they can see by clicking on a link. ... Lillie says virtual office hours and other digital means of communication are the future of education. 'It's going to have significant ramifications. … We have to think, 'How can we really use these tools creatively to communicate and still guide the learning process?' "

Merrill Lynch has launched a pilot internship program with the College. The program, planned over a 12-month period, is directed by Diane Valenzuela, VP and Branch Manager, Rancho Mirage. Phase 1 and 2 include specific internship training in client services, procedures and wire transfers, operations and compliance. Once this is successfully completed, the student must demonstrate appropriate knowledge and then apply for phase 3 as an assistant to the client teams, which includes a paper to be presented to both Ms. Valenzuela and Dr. Estes.  As appropriate, some students may then be offered one of several career opportunities at Merrill Lynch related to their area of interest. (Already, several managers have approached Ms. Valenzuela and her supervisor to hire interns into career positions.) A similar Merrill Lynch program is in their corporate offices in New York, involving Ivy League universities in that region.

Working with assistant professor Jim Estes, Diane Valenzuela placed 3 interns this winter in a two quarter program.

Bonnie O'Connor is the College's new Director of Development. Having earned her MPA within the College, she has experience in fundraising for Children's Fund through 2004 and has consulted for a variety of non-profit agencies. Are you seeking ways to support students? Individuals and corporations are encouraged to contact Bonnie to sponsor our 35th Annual Awards Banquet. Sponsorships will provide direct benefit to students who have demonstrated academic excellence. Consider a $500 gift to sponsor one student. Opportunities at $1500 to $10,000 include event tickets, public recognition, and support for additional students. Contact Bonnie by email or at (909) 537-7295.

It's time to set up CBPA Internships for summer and fall. Employers may call Angie Webb, staff coordinator, at (909) 537-3881 or check out online how to proceed. We tell our students: Learn ? Apply ? Succeed! Thank you to the many employers who mentor our undergraduate and graduate interns. Shown here are (Front) Ryan Manser, Marketing; Cory Kincy, Finance; Alejandra Valles, Marketing; Alina Alkaddumi, Accounting; (Back)  Jason Duncan, Marketing; Sergio Huerta, International Business; and Robert Stover, Finance.

"Thank you for the Communiqué update. As an alum that spent 10 years working for others and now in my 6th year on my own, it's great to read about the next generation. It is good to see that future graduates will have a greater understanding of what I believe are three basic fundamentals of business: (1) Relationships matter; (2) Plan 3-5 years out at all times (rolling planning process); and (3) Return phone calls (pretty basic but still missing)!"  Michael Bracken, Managing Partner, Development Management Group, Inc.  ~ CSUSB '92 (B.A. Marketing), '99 (M.P.A.)

Coyote Business Alliance Members Citizens Business Bank Columbia Steel, Inc. Enterprise Funding Corporation Enterprise Rent-A-Car McGladrey & Pullen, LLP Penske Honda of Ontario SMG Ontario Convention Center Soren McAdam, Christenson, LLP Target UPS - United Parcel Service Associate Members State Board of Equalization County of San Bernardino

Business Alliance Members Ameriprise Financial Services Arrowhead Credit Union Downs Energy Eadie & Payne, LLP George H. Schnarre Inc. Real Estate Los Angeles Better Business Bureau Parke-Guptill and Company, LLP Press Enterprise San Bernardino Convention and Visitors Bureau Security Bank of California Sempra Energy, the Gas Company Springboard Nonprofit Consumer Credit Management Stater Bros. Markets Upside Thinking Wilkin-Guge Marketing

Executive Briefings held weekly from January through March provided member organizations with the opportunity to network and keep abreast of leadership thinking from outstanding speakers Lisa Marie Platske, Walt Pavlo, Jon Slater, Steve Lambert, Linn Wiley, Gail Guge, Noel Massie and Ursula Mentjes. Ideas for next year's Briefings? Email Business Alliance president Bob Brown

Thanks to Robert Whitehead whose photography lends an important dimension to our events and our memories of them.

Communiqué Archives: Jan 2008; Oct 2007; Jan 2007; Oct 2006; Aug 2006; Mar 2006; Jan 2006; Nov 2005; Sept 2005; July 2005; April 2005; Feb 2005; Dec 2004