B.A. Course Plan

Marketing Concentration (24 units)

1.    MKTG 410.        Consumer Behavior (4)
2.    MKTG 416.        Marketing Research (4)
3.    MKTG 436.        Marketing Decision-Making (4)
4.    MKTG 496.        Marketing Planning and Strategy (4)

5.    Four units chosen from:

      MKTG 420.        Advertising (4)
      MKTG 430.        Professional Selling and Sales Management (4)

6.    Four units of 400- or 500-level MKTG courses chosen from:

      MKTG 415.        Product Management (4)
      MKTG 420.        Advertising (4) (if not taken in category 5)
      MKTG 430.        Professional Selling and Sales Management (4) (if not taken in category 5)
      MKTG 438.        Industrial Marketing (4)
      MKTG 446.        Advertising Campaign (4)
      MKTG 460.        Retailing (4)
      MKTG 462         Merchandising (4)
      MKTG 470.        International Marketing Management (4)
      MKTG 520.        Integrated Marketing Communication (4)
      MKTG 525.        Sports and Entertainment Marketing (4)
      MKTG 530.        Strategic Entrepreneurship (4)
      MKTG 540.        E-Marketing (4)
      MKTG 560.        Services Marketing (4)
      MKTG 565.        Logistics (4)
      MKTG 572.        Import-Export Management (4)
      MKTG 575.        Internship in Marketing (4)
      MKTG 590.        Seminar in Marketing (4)
      MKTG 595.        Independent Study (4)