Courses are 4 units unless otherwise noted.
MKTG305 MARKETING PRINCIPLES
Overview of the field of marketing and its interactions with other aspects of business. Includes consumer and industrial buying behavior, target marketing, segmentation, positioning, and differentiation; marketing research, product, distribution, promotion, and pricing decisions; industrial, services and international, marketing as well as legal and ethical dimensions. Prerequisite: Junior standing.
MKTG410 CONSUMER BEHAVIOR
Consumer decision processes in the consumptive role including internal and external influences on consumer behavior and marketing strategies. Prerequisite: MKTG 305.
MKTG415 PRODUCT MANAGEMENT
Techniques and processes of product development and product management. Topics include idea generation, screening, design, testing, and commercialization. Introduces basic product management techniques such as brand switching, product adoption forecasting, and customer preference specification. Prerequisite: MKGT305.
MKTG416 MARKETING RESEARCH
Marketing research as an activity of information gathering, analysis and interpretation for input into management decision-making. Application for current practices and techniques in the marketing research industry. Requires the use of statistical software. Three hours lecture and two hours activity labor. Formely MKGT 440. Prerequisite: MKTG 305.
Stimulation of market demand through advertising media, including printed messages, radio and television, developing the advertising appeal, selecting the media, placing copy and measuring results, as well as legal, ethical and international aspects of advertising. Prerequisite: MKTG 305.
MKTG430 PROFESSIONAL SELLING & AND SALES MGMT.
Develops interpersonal communication skills used in the selling of products and services. Skills in prospecting, questioning, and listening, understanding needs, demonstrating, overcoming objections, questioning, and listening, understanding needs, demonstrating and explaining products, overcoming objections and closing the sale. Introduces managerial techniques used to supervise a sale force and to analyze company sales. Emphasis on recruitment, training, motivation and evaluation of salespeople. Prerequisite: Junior standing.
MKTG436 MARKETING DECISION-MAKING
Reinforcing concepts learned in Marketing Principles. Students will analyze, evaluate and develop product, price promotion and physical, distribution marketing programs. Emphasis placed on analytical techniques and case studies to develop effective student decision making skills in major functional areas of marketing. Three hours lecture and two hours laboratory. Prerequisite: MKTG305.
MKTG438 INDUSTRIAL MARKETING
Overview of industrial marketing strategy and management. Emphasis on industrial buying behavior, market and product planning pricing strategy, and distribution. Analysis of institutional practices including competitive bidding, request for proposals, negotiation, and channel management. Prerequisite: MKTG 305.
MKTG446 ADVERTISING CAMPAIGN
Development of a full marketing and advertising campaign for a client's regional or national product or service offered as needed basis for student competitions or grant opportunities. Three hours lecture and two hours activity laboratory. Formerly MKTG 423. Prerequisite: MKTG 305 or consent of instructor.
Science of movement, storage, delivery, and distribution. Topics include channels of distribution, purchasing, customer service, inventory types and functions. Formerly 350. Prerequisite: MKTG 305.
History, development, organization and management of retail institution. Emphasis is on retail store operations, such as location, layout, planning, control of budgets, human resources planning, pricing and customer service. Prerequisite: MKTG 305 or consent of instructor.
Analysis of merchandise buying. Emphasis is on the buyer's roles, responsibilities and activities. Subjects include merchandise planning, budgeting, inventory control, pricing, vendor relations, and sourcing. Three hours lecture and two hours activity laboratory. Prerequisite: MKTG 305 and consent of instructor.
MKTG470 INTERNATIONAL MARKETING MANAGEMENT
Marketing strategies for developing global markets including the cultural, political, and economic infrastructure of foreign markets and their impact on traditional marketing decisions. Prerequisite: MKTG305 and consent of instructor.
MKTG496 MARKETING PLANNING & STRATEGY
An integrative approach to strategic marketing management including the planning, design and execution of a comprehensive situation analysis, identification and evaluation of strategic marketing alternatives, and the implementation of marketing plans and programs and an applied knowledge of SPSS or any other data analysis software package. Three hours lecture and two hours computer laboratory. Prerequisites: MKTG410, 416 and 436.
NOTE: 500+ Courses are Graduate Level Courses, but the ones below may be taken by undergraduate students with permission.
MKTG520 INTEGRATED MARKETING COMMUNICATION
An integrated perspective on the process of communicating marketing messages to promote products, services, ideas, people, causes and events. Advertising, direct marketing, personal selling, public relations, and sales promotion strategies are explored with consideration given to global, ethical, and technology-related issues. (Also offered as COMM520. Students may not receive credit for both.)
MKTG525 SPORTS AND ENTERTAINMENT MARKETING
Examination of the theoretical and practical aspects of marketing management in the sports and entertainment industry. Formerly a topic under MKTG590.
MKTG530 STRATEGIC ENTREPRENEURSHIP
The role of entrepreneurship in today’s economy: identifying entrepreneurial opportunities, designing incubator business projects, strategic entrepreneurial alliances and global market strategies for entrepreneurial ventures. The role of marketing mix in the start up and operation of entrepreneurial ventures. Formerly a topic under MKTG 590. Prerequisite: junior standing.
Development of a web-based marketing program. Discussion of customer data bases, logistics of E-marketing, and the flow of products, funds and information in E-channels. Focus is on understanding how goods and services are created and delivered through the web. Three hours lecture and two hours laboratory.
Formerly a topic under MKTG 590.
MKTG560 SERVICES MARKETING
The process of designing and marketing intangible services for profit and non-profit organizations. Emphasis on customer-focused strategies for developing, promoting, pricing and evaluating service mixes in a global context. Formerly a topic under MKTG590. Prerequisite: junior standing.
MKTG572 IMPORT-EXPORT MANAGEMENT
Current practices and opportunities in importing and exporting goods with emphasis on preparing products for foreign shipment, shipping, necessary documentation and use of free trade zones. Formerly MKTG472. Prerequisite: MKTG 305 or consent of instructor.
MKTG575 INTERNSHIP IN MARKETING
Supervised work and study in private or public organizations. May be repeated once for credit. A total of two College of Business and Public Administration 575 courses may be applied toward graduation. Graded credit/no credit. Prerequisites: consent of instructor and the department’s internship coordinator. (4 units)
590 SEMINAR IN MARKETING
An intensive study of some phase of marketing to be developed by the instructor. May be repeated for credit as topics change. (4 units)
595 INDEPENDENT STUDY
Special topics involving library and/or field research. A total of 10 units in any College of Business and Public Administration 595 may be applied toward graduation. Prerequisites: a minimum overall grade point average of 3.0, consent of instructor and approval by the department of a written project/proposal submitted to the appropriate department in the College of Business and Public Administration on a standard application filed in advance of the quarter in which the course is to be taken. (Credit to be arranged: 1 to 5 units).