Programs

California State University at San Bernardino does not offer a major in Marketing per se. Instead, a student desiring a career in Marketing will then enroll in a Business Administration Major with a concentration in Marketing.

The College of Business and Public Administration offers two bachelor degree programs with a Marketing Concentration:

Bachelor of Arts (B.A.) Degree

Bachelor of Science (B.S.) Degree

The primary difference between these two degrees is the number of courses required in the concentration. Students who desire a greater depth of knowledge of the marketing field are encouraged to pursue the Bachelor of Science (B.S.) in Business Administration with a concentration in Marketing. This degree requires taking 44 units (11 courses) compared to 24 units (6 courses) required by the Bachelor of Arts (B.A.) degree.