Internships at CBPA

Testimonials

I am a senior from California State University, San Bernardino majoring in accounting. I have to admit I was a little nervous about doing an internship across the United States. I had no idea of where I would live, or how I would get to work. HACU really went out of there way to help me get settled in. I was amazed at the support and help I received from not only the program, but fellow interns, who were in the same position as I was in.

I worked at the Library of Congress, United States Copyright Division as a financial specialist. The office was so supportive and the work I received was very challenging. The experience I gained was irreplaceable. Anytime I interview, the first question is, “tell me about your internship in DC”? HACU has and is continuing to open door’s that were never available before, Thank you and please continue giving us opportunities to be successful.

Andrew Rosales
Internship at Library of Congress
From 1/8/2007 to 4/27/2007

Internship with Wilkin Guge

Story from THE COLLEGE COMMUNIQUÉ - CBPA Dean's update to the community. October 2007

THE MEANING OF AN INTERNSHIP: Audrey Cabrales is now a brand research strategist at Wilkin Guge Marketing in Claremont. She recently told her internship story to the dean, who said "this is the potential of an internship that everyone should hear." Audrey said: "I was able to learn so much, be effective in my contributions, and get some real hands-on training. Wilkin Guge ... has a full integrated brand strategy program, so I was able to see how all the components of marketing, research, PR, media, web, interactive, creative, and strategic branding all work together. I was assigned to the market research department and worked under the Director of Marketing, Greg Timpany, who is also a CSUSB graduate. I participated in many projects such as creating useful industry intelligence research papers, proposal meetings and brain storming sessions, designing surveys, interpreting the data, and researching leads for new business. It was a great opportunity to discover which part of marketing I really enjoyed and excelled in. Receiving an internship at a marketing firm allowed me to use and apply just about all I have learned in the field of marketing. Consumer behavior and demographic concepts I learned about in my consumer behavior courses were used daily. The concepts of target market segment, Interactive and Multichannel Marketing, advertising, sales promotions, and public relations were all extremely relevant.

"The biggest lesson I learned, that I could not have learned in the classroom, was to take risks. Stepping up to the plate by facing industry experts and executives and participating in new business presentations was intimidating. I never could have learned or prepared for that feeling until I experienced it. The risk of saying I can do that, even when you're not sure you can.
An internship allows you the opportunity to apply what you have learned in the real world and see if it works. I have loved watching my skills and concepts from school being useful in daily work tasks. To see those around you saying and applying things you have heard about from the classroom is exciting. It makes all the principles more real.

"I had an amazing experience through this internship. I gained confidence, increased my qualifications, networked with amazing people, built relationships, and learned the importance of being a team player. I have found my niche in marketing research and new business development. The best part about this story is that I was able to make such an impression that Gail Guge and Wilkin Guge Marketing decided to hire me. I am honored to be their Brand Research Specialist, and am excited about the opportunity to share and offer our uncommon marketing strategy to companies throughout the Inland Empire."