Academic Programs - B.A./B.S.

College of Business and Public Administration

UNDERGRADUATE PROGRAMS - CONCENTRATION IN MARKETING

California State University at San Bernardino does not offer a major in Marketing per se. Instead, a student desiring a career in Marketing will then enroll in a Business Administration Major with a concentration in Marketing.

The College of Business and Public Administration offers two bachelor degree programs with a Marketing Concentration:

Bachelor of Arts (B.A.) Degree

Bachelor of Science (B.S.) Degree

The primary difference between these two degrees is the number of courses required in the concentration. Students who desire a greater depth of knowledge of the marketing field are encouraged to pursue the Bachelor of Science (B.S.) in Business Administration with a concentration in Marketing. This degree requires taking 44 units (11 courses) compared to 24 units (6 courses) required by the Bachelor of Arts (B.A.) degree.

COURSE REQUIREMENTS

Courses offered in the Marketing Concentration

The course requirements for a Business Administration major with a concentration in Marketing are divided into five sections:

86 units of general education requirements which may be completed at a community college.
32 units or eight lower-division courses which may be completed at a community college.
36 units or nine core courses providing foundation in the various functional areas of Business Administration.
24 units or (6 courses) in the Marketing concentration for a Bachelor of Arts (B.A.) Degree, or 44 units or (11 courses) in the Marketing concentration for a Bachelor of Science (B.S.) Degree.
8 units or 2 courses of FREE ELECTIVES for a B.A.

To graduate from California State University, San Bernardino, it is necessary to complete either:

186 quarter units for the Bachelor of Arts (B.A.) Degree or;
198 quarter units for the Bachelor of Science (B.S.) Degree.

Courses usually meet four hours per week for four quarter units of credit. Each course is ten weeks long (one quarter) and there are three quarters per year starting in September, January and April. A limited selection of courses is offered in summer sessions conducted by the Office of Extended Education.

General Education

All students, regardless of their major, must complete the designated General Education Program. The majority of the courses are lower divisionand can be completed at a community college. All lower division requirements should be completed prior to taking upper division courses.

Transfer courses are evaluated by the Admissions Office and the student is sent an Official Credit Summary indicating which courses have been accepted and meet the CSUSB requirements. Students wishing to transfer upper division administration courses must file petitions for course substitutions in the department office.

Students who have matriculated into CSUSB will receive from the Admission Office a "Credit Summary(CS) which will identify General Education (GE) courses, as well as courses required for the declared major.

(Note: For students who have not declared a major the CS will only identify GE requirements.) For transfer students the CS will identify the transferable GE courses, if an articulation agreement exists between the institution the student attended and CSUSB.

Students planning to take courses at another college or university must complete a "Concurrent Enrollment/Session Contract," and file it with the Admission Office prior to their enrollment in off-campus courses.

All students must complete course work, or take examinations, in three State Code requirements:

1. U.S. History;
2. U.S. Constitution, and
3. California State and Local Government.

General Education courses are available to meet the requirements, or students may take tests on campus through the Testing Office, Roberta Sperry, JB-405, (909) 880-5041.

If you have not, as yet, declared Marketing as your concentration, please stop by the Marketing Department Office and see Beverly Elroy-Shiflett, Administrative Support Coordinator II, JB-458. Remember to:

Obtain the latest University schedule booklet that lists all courses, times, rooms, and scheduled teaching faculty.
Consult the "Credit Summary Sheet" prepared for you by admissions to identify the "Must-Take" General Education (GE) Courses.
Visit with a Marketing professor for input on your schedule and for developing a program plan that will see you through graduation. Faculty are available during their office hours and by appointment (Check Faculty Office Hours).
Take advantage of "TRACS" (touch-tone) registration (909-880-7800) to ensure your course enrollment. Your schedule of classes has info to coach you through calling TRACS.

Tips

Since not all concentration courses are offered every quarter, it is important that you carefully plan your course schedule to ensure that prerequisites are taken prior to advanced courses.

Please pay attention to the numbering of courses. A 200 level course must be taken prior to a 300 level course which should proceed a 400 or a 500 level course. Exceptions could be made in some cases. Check with the faculty advisor when in doubt on the accepted sequencing of courses, or refer to the course prerequisites as noted in the University Bulletin.

A full time load for an undergraduate student is 12-16 units per quarter.

Up to 19.5 quarter units of credit may be taken each quarter, or;

If you wish to take 20 or more units (an overload), you must have at least:

A 3.0 GPA in the previous quarter and at least a 3.0 cumulative GPA, receive permission from the Marketing Department Office by completing.

Students may request an overload permit the first day classes begin.

COURSEPLAN FOR B.A.

COURSEPLAN FOR B.S.